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2023. 02. winter
quantity over quality
In 2023, facing low views and a drop in subscribers, we set out to pinpoint the problem during our school break. We agreed that posting a high volume of videos under a consistent theme was necessary and pledged to upload 100 videos. (We named the project 100cation, a blend of “100” and “vacation.”)
“Drawing Tour” is a short-form content series where we sketch famous buildings, landmarks, and chairs from around the globe. Though we missed our 100-video goal during the break, the iterated content released once the semester began reached a wide audience, hitting 1 million total views each on Instagram and TikTok. The 100cation project, where we prioritized quantity over quality as our strategy, proved to be a success.
Jinsoo Kwon
building
Hanjun Kim
place
Juneyeop Lee
chair
Drawing Tour
