Privacy policy

Last updated: July 15, 2026

Cualeunu (hereinafter referred to as the "Company", "we", "us", or "our") establishes and discloses this Privacy Policy to protect the personal information of users and to handle related grievances promptly and efficiently in accordance with applicable data protection laws, including Article 30 of the Personal Information Protection Act of the Republic of Korea.

Cualeunu operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Cualeunu is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information depending on how you interact with the Services:

  • Contact details: Name, email address, password, shipping/billing address, and mobile phone number.
  • Financial information: Credit card, debit card, and financial account numbers, transaction details, form of payment, and payment confirmations.
  • Account information: Username, password, security questions, preferences, and settings.
  • Transaction information: Items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, and your past transaction history.
  • Communications with us: Information you include in communications with us, such as customer support inquiries, comments, feedback, and product reviews.
  • Automatically Collected Information: Internet Protocol (IP) address used to connect your device, login information, browser/network connection details, device information, page response times, length of visits, and page interaction information collected through cookies and similar tracking tools.

2. How We Disclose and Consign Personal Information

In certain circumstances, we may disclose or entrust the processing of your personal information to legitimate third parties to provide seamless services subject to this Privacy Policy. Such circumstances include sharing data with the following entities:

  • Hosting and Platform Management: Shopify Inc. (and its affiliates) as our primary platform provider.
  • Payment Processing Services: KG Inicis and PayPal (for secure domestic and international payment handling complying with PCI-DSS standards).
  • Fulfillment and Shipping Services: Domestic courier networks (including convenience store couriers, CJ Logistics, Lotte Global Logistics, etc.) and Korea Post (including EMS and K-Packet) for secure international shipping. We provide only the minimum necessary information required for accurate delivery.
  • Business and Marketing Partners: To support personalized advertising and third-party integrations based on your online activity. You can exercise your rights to opt-out of those targeted marketing uses [here].
  • Legal Obligations: To comply with applicable legal processes, protect public safety, or defend the rights and security of the Services and our users.

3. Use of Cookies and Tracking Tools

We use "cookies" and similar technologies to provide users with optimized, personalized services, identify visit patterns, track popular search terms, and maintain a secure connection status.

  • How to Opt-out: Users can refuse to store cookies at any time by adjusting their web browser settings (e.g., Tools > Internet Options > Privacy). However, refusing cookies may result in difficulties using some customized features of the Services.

4. Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction (under the age of 14 in the Republic of Korea, or under 16 in certain international regions). If a parent or guardian becomes aware that a child has provided us with personal information, please contact us immediately for deletion.

5. Security and Retention of Your Information

We establish internal management plans, operate dedicated secure frameworks, and implement standard encryption methods to prevent the loss, theft, or leakage of personal information. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security during transit. How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, or resolve disputes. Once the purpose of collection is achieved, your data will be destroyed without delay.

6. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information (including rights under the EU GDPR, US State Privacy Laws, or the Korean Personal Information Protection Act):

  • Right to Access / Know / Correct inaccurate information.
  • Right to Delete / Request erasure of personal information.
  • Right of Data Portability.
  • Right to Opt out of targeted advertising, sale, or sharing of information.
  • Right to Withdraw Consent at any time.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests to protect your data security.

7. Complaints and Contact Information

If you have any questions about our privacy practices, wish to make a complaint about how we process your personal information, or would like to exercise your statutory rights, please contact our Privacy Officer using the details below. For the purpose of applicable data protection laws, we are the data controller of your personal information.

  • Chief Privacy Officer: Jun-yeop Lee
  • Affiliation: Cualeunu
  • Email: cualeunu@gmail.com
  • Mailing Address: #303, Building 103, 5-13, Baekok-daero 1380beon-gil, Cheoin-gu, Yongin-si, Gyeonggi-do, Republic of Korea

If you are not satisfied with our response, depending on where you live, you may have the right to appeal our decision or lodge a formal complaint with your local data protection authority (such as the Personal Information Protection Commission in Korea, or the relevant DPA in the EEA/UK).